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horizontal half page
СМИ, рекл. горизонтальная полуполоса* (нижняя или верхняя половина страницы журнала, посвященная рекламе)
See:
* * *
Реклама
рекламное объявление на половину полосы с горизонтальным расположением

Англо-русский экономический словарь.

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